About Us

Discovering Value, Connecting People, & Driving Growth


Our Purpose

A multidisciplinary team who designs for people. We build brands that people love.

Hanson Design, a leading brand design company, has established a strong reputation for empowering brands through intelligent design and strategic brand positioning. With an unwavering commitment to delivering comprehensive solutions, Hanson Design has long been at the forefront of brand excellence.

This integration solidifies Hanson Design as the trusted partner for brands seeking intelligent design, strategic brand positioning, and market expertise. We engage in a consultative partnership, functioning not just as an agency but as an extension of your strategic team, sharing in your commitment to brand excellence. We create brand experiences that go beyond aesthetics, driving growth, connecting people, and empowering organizations to thrive in a competitive landscape.

Our Services

Brand Strategy

Shaping brands through deep planning and thorough analysis.

  • Strategic Development & Consultation
  • Market Research & Analysis
  • Competitive Analysis & Brand Positioning
  • Brand & Marketing Audits


Translating your brand's strategic foundations into compelling brand expressions and systems.

  • Visual Identity Creation
  • Branded Collateral Design
  • Customer Experience Design
  • Design Systems & Ecosystem Integration


Move minds and metrics through a digital ecosystem that aligns strategically with your brand platform.

  • Website & Applications
  • Content Management Systems
  • Internal Tooling & Automation
  • Performance Optimization

Our Clients

American Express
Sara Lee
Zero Water
JP Morgan
Pernod Ricard
Sab Miller
Kraft Foods
Lois Vutton

Our Team

Gilman Hanson

Gilman Hanson

Brand Strategist


Gil consults on brand design as it relates to business and audience empathy. He and his team of creative thinkers and designers create brands, web tools, and retail designs for clients such as American Express, Campbell Soup Company, Colgate-Palmolive, JPMorgan, Aramark, Pernod Ricard, and most recently Saudi Aramco Gil graduated from the Rhode Island School of Design and has studied at Fleming College in Florence, Italy and Colby College in Waterville, Maine.

Donna MacFarland

Donna MacFarland

Brand Strategist


Under the guidance of Donna MacFarland, a seasoned marketing strategist, and qualitative moderator, the Hanson Design team brings an added layer of expertise to every engagement. With over 30 years of experience in financial services marketing, Donna has led transformative initiatives that have driven substantial business growth. Her qualitative research proficiency, including conducting focus groups, in-depth interviews, and ideation sessions, further amplifies the strategic value offered by Hanson Design.

Winston Sordoni

Winston Sordoni



With more than 15 years of experience developing award-winning brand designs for Fortune 500 companies, mid-caps, and start-ups, Winston brings a high degree of creativity and design sensitivity to the Hanson team. Winston has a holistic view that allows him to create designs that scale across multiple contexts including design, web, motion, and sound design and sound, delivering world-class creativity to our clients.

Sam Tietjen

Sam Tietjen



Sam uses his two decades of digital development experience to help creative professionals execute their best work. For the past ten years his independenent studio has been sought after by award winning agencies, startups, and enterprises alike for its multidisciplinary approach. At Hanson Design, Sam orchestrates the execution of digital strategies.

Drive growth for your brand

Contact Us
W Hotels
Four Mountains

Building Bridges BetweenStrategy Creativity

Subscribe to our newsletter for the latest in brand strategy, design trends, and technological innovations shaping branding.

Or download our whitepaper and fact sheet.