October 2014 - HANSON DESIGNS NEW BRAND FOR INTEGRACE.
Working in collaboration with Brand Tool Box, a world-renowned brand strategy development firm in Minneapolis, we developed the new brand design for Integrace, formerly known as EMA. The new brand design was guided by the desire to ignite a passion for meaningful living for the residents in their communities. Previously each community had their own separate identity without a link to the greater organization. An important role of the more prominent brand identity is to signal to everyone that there is one brand, a singular culture throughout the organization. Our work also included design integration of the five sub-brands for Integrace including: Bayleigh Chase, Buckingham's Choice, Copper Ridge, Copper Ridge Institute, and Fairhaven.
May 2014 - IT’S TIME TO PLAY CERCATROVA!
We all love taking photos on our smart phones. Worldwide, we take over one trillion photos a year on our mobile devices and that number is growing every year. That’s why we created CercaTrova, a competitive, fun photo game that connects high-tech experience that we all love with high-touch experience that we all need.
June 2013 - HANSON BUILDS BLACKSTONE'S INVITATION HOMES BRAND ACROSS AMERICA
After purchasing and renovating over 10,000 homes, Invitation Homes became America's largest single home rental specialist virtually overnight. In just 45 days, Hanson Design developed the brand across all touchpoints, from style guides, signs and advertising to a responsive website.
March 2013 - HANSON CREATES A FRESH STYLE FOR SERVING GUESTS IN THE NEW STARWOOD HOTEL STYLE GUIDE
Starwood, known worldwide for their phenomenal hotels such as Westin, Sheraton, W Hotels and St. Regis, asked Hanson Design to create their new, fresh and modern Style Guide for optimizing businesses and sales. Our 52-page guide combines both graphic and photographic visuals to enhance customer experience and overall business success across numerous tiers.
March 2013 - HANSON DESIGNS ANNUAL REPORT FOR NON-PROFIT ORGANIZATION STEPPINGSTONE SCHOLARS
Steppingstone Scholars, a non-profit organization providing underserved students with various educational opportunities, asked us to design their 2011 Annual Report. Hanson Design created a vibrant online account of the focus and dedication shown to the students in the program, promoting Steppingstone’s philosophy, “the equal treatment of all individuals,” through a colorful and digitally mastered report that includes statistics and partnerships.
February 2013 - 35% INCREASE IN SITE VISITATION, SEARCH RESULT REFERENCES UP 23%: HANSON CREATES WEBSITE FOR BRITE PROMOTIONS
Brite Promotions, a renowned national Promotion Agency for such clients as Disney, Paramount, MTV, TNT and FX asked us to develop a lead generation website that would provide live, fresh content in a top-notch modern web style and optimized for mobile and tablet devices. The result was a dynamic, responsive and easy-to-navigate website that has increased site visitation by 35%, as well as the references from organic search results by 23%. Check out http://www.britepromotions.com/ to see for yourself.
January 2013 - HANSON DESIGNS NEW B2B WEBSITE AND ULTIMATE ONLINE EXPERIENCE FOR HOMEWARD RESIDENTIAL
At Hanson Design, we’re known for building smart, sophisticated and easy-to-use websites that reflect modern and top-notch brand positioning with attractive navigation simplicity. That’s why mortgage-banking enterprise, Homeward Residential, asked us to transform their site into a user-friendly, dynamic and responsive, aesthetically brilliant B2B experience.
January 2013 - HANSON EXPLORES TRENDS AND INSIGHTS IN WEB DESIGN FOR 2013
As the world of technology continues to evolve throughout the years, it’s becoming easier for brands to get overwhelmed and lost in the vast expanse of today’s social media. In an effort to give businesses a better perspective of what it’s really like out there in the real social media world, Hanson offers our insights in web design for 2013. We’re helping you embrace the future with knowhow and confidence.
September 2012 - HANSON LAUNCHES HDX - GENERATING BRAND ENGAGEMENT THROUGH INTERACTIVE EXPERIENCES
It's game time. We’re taking brand awareness to the next level – pumping up your brand through interactive online experiences. Chris Walsh joins our team with 15 years of experience in the gaming industry, creating brand-boosting interactive games, social media experiences and mobile apps. Putting your brand one step ahead of the game – it's what we're all about.
July 2012 - HANSON DEVELOPS NEW MCDONALD'S FACEBOOK APP FOR SOUTH AFRICA
With the launch of its warm and delicious dessert, CuppaCake, McDonald’s South Africa asked Hanson Design to create a promotional campaign that would stimulate trial and increase product awareness and sales. With social media serving as the number one means of communication, Hanson’s creative drove a Facebook campaign, 'I Love CuppaCake with Friends,' incorporating the CuppaCake themes of friends, sharing, warmth and indulgence.
September 2011 - HANSON DESIGN WINS BEST IN CLASS INTERACTIVE MEDIA AWARD FOR SECONDSENSEHEARING.COM
Hanson Design’s new consumer website for American Hearing Aid Associates, SecondSenseHearing.com, was named a Best in Class winner in the Interactive Media Awards™ for the Health/Nutrition category. American Hearing Aid Associates is the largest network of independent audiologists in the U.S. and represents over 90% of hearing aid manufacturers.