Hanson Design’s new consumer website for American Hearing Aid Associates, SecondSenseHearing.com, was named a Best in Class winner in the Interactive Media Awards™ for the Health/Nutrition category. American Hearing Aid Associates is the largest network of independent audiologists in the U.S. and represents over 90% of hearing aid manufacturers.

Graphisoft, the originator of virtual building solutions and a leader in Building Information Modeling (BIM), asked Hanson Design to promote their free one-hour webcast, "Real Time Sharing is POWER. And EFFICIENCY. And PRODUCTIVITY: THE OPEN COLLABORATION WEBCAST". Hanson created an online ad campaign that focused on getting the architects, engineers, and contractors to sign up for the webcast. Along with PPC, banner ads and targeted e-mail, Hanson used social media tactics to increase reach from 10,000 to over 300,000.

New digital foundation will help company grow and better address mortgage lender and homeowners needs. Radian's senior management provided the Hanson web development group with complete access to its cross-functional teams in order to transform its online identity and presence and to develop the "Radian story" as it's relevant to each customer segment. With a new style, voice and clear navigation, it informs and rewards Radian's user communities, and reinforces the Radian brand promise by providing easy access to the information each audience segment wants most.

New York, NY — The world renowned Pernod Ricard Absinthe brand, at one time a celebrated symbol of European bohemian culture, lives again on a robust new website designed by Hanson Design that showcases the rich history, artwork, drinking ritual and recipes surrounding the famous spirit. A national brand web design firm with deep experience in Food & Beverage marketing, Hanson Design developed Pernodabsinthe.com in eight weeks — from creative envisioning to launch. Hanson tapped the vast Pernod Ricard archives and its treasure trove of 19th and 20th century art, advertising and literature featuring the original "Pernod Fils" Absinthe to create a compelling destination for all connoisseurs — consumers, press and trade.

To meet new sales projections at Target and other mass merchants, ZeroWater asked Hanson Design to help reposition its brand, define a new retail presence and develop new integrated web marketing tools for its filtered water products. Hanson's approach included strategic analysis, ideation sessions and market research in reinventing ZeroWater's new brand identity and tagline — "If it's not all zeroes, it's not Zerowater®" A similar strategic approach was used to develop new branded packaging and website that stood out as the best of category in terms of technology, design and functionality.

Start with the leading global supplier of prestigious spirits and wines, add an innovative education program designed by the world's most celebrated cocktail experts, and call on a team of master "brandologists" to help whip it into a tasty reality. That was the recipe for the launch of BarSmarts™, a first-of-a-kind online bartender education and certification program born from the top-shelf collaboration between Pernod Ricard USA, BAR LLC, and Hanson Design.