PORTFOLIO / PERNOD ABSINTHE



This is an important website for Pernod Ricard as a re-launch of a global cultural icon. Communication Arts chose the Pernod Absinthe website as their 'Webpick of the Week'.


 

The site is a compelling destination for all connoisseurs. Hanson tapped into a treasure trove of 19th and 20th century art, advertising and literature to develop the story of the only Absinthe with an authentic history.
Pernod Absinthe

pernodabsinthe.com taps into a treasure trove of 19th and 20th century art, advertising and literature featuring the only Absinthe with an authentic history. Founded in 1805 by Henri-Louis Pernod, Pernod Absinthe was embraced by writers, poets and artists and included among its devotees Toulouse-Lautrec (he carried a custom-made cane that hid a glass and vial of Absinthe), Picasso, Manet and Van Gogh, who drew paintings featuring Absinthe drinkers or the famous “Pernod Fils” bottle.

The site is a compelling destination for all connoisseurs—consumers, press, and trade—on the history of Absinthe, which was banned around most the world from 1915 until 2000. Hanson developed the site from creative envisioning to launch in eight weeks, and used the vast Pernod Ricard archives to tell the Absinthe story with rich media of animated v-clips and timelines that feature photography from Peter Pioppo, one of the world's most acclaimed photographers of exotic foods and beverages.

“This is an important website for Pernod Ricard since we were re-launching a brand that was a global cultural icon. We're thrilled with the result: working with Hanson is proof that developing a web experience from scratch can be done efficiently, and be a lot of fun. They offer the professionalism, expertise and creativity you require from a large agency without all the red tape.” Brand Manager for Pernod Ricard USA.
Services Provided
  • Brand Messaging
  • Organizational Strategies
  • Site Plan and Navigation
  • Competitive Audits
  • Creative Development
  • Marketing Communication
  • SEO – Search Engine Optimization
  • Web Analytics
  • Quality Assurances
  • Systems integration
  • SMM – Social Media Marketing
  • Video Production
  • Video Editing Hosting
  • Animation Tools
  • E-mail Marketing