PORTFOLIO / ZEROWATER



New '000' brand supports technology performance position “If it's not all zeros - it's not ZeroWater.”


 

A shopper's page featuring exclusive promotions that drive product trial purchases, educating the consumer by illustrating and explaining the benefits of ZeroWater's patented filtration technology.




New award winning packaging stood out as best of category in terms of attracting customers and explaining ZeroWater's superior benefits.
ZeroWater

Unlike conventional carbon water filters, ZeroWater's patented 5-stage ion-exchange filter delivers the only filtered water to measure absolute 000 on a TDS meter. Compared to other filtered waters, bottled or tap water, ZeroWater is truly the superior filtration system on the market.

ZeroWater asked us to help reposition its brand and promote its water purification products to meet new sales projects at Wal-Mart and Target. Our approach included strategic analysis, ideation sessions and market research in developing the new ZeroWater brand identity and tagline – “If it's not all zeros - it's not ZeroWater.” A similar strategic approach was used to develop new branded packaging that stood out as best of category in terms of technology and design.

In addition to the brand identity and packaging, we also created an integrated marketing campaign with ZeroWater's direct and a new e-commerce website. Some of the highlights of the new website include: A shopper's page featuring exclusive promotions that drive product trial purchases, educating the consumer by illustrating and explaining the benefits of ZeroWater's patented filtration technology, brand imagery that is consistent with and supports the retail environment, featured product and coupon offers that coincide with current TV promotions and infomercials.
Services Provided
  • Brand Assessment
  • Ideation and Brand Strategy
  • Brand Voice
  • Brand Re-design
  • Packaging
  • Interactive Design
  • Collateral Design