A financial services company with extensive “brand refresh” requirements to focus on its core mortgage insurance business.The Need
A comprehensive online blueprint for the future, including brand re-design and a new website with interactive customer tools.The Resultwww.radian.biz
, a highly interactive and user-friendly resource hub for mortgage lenders and homeowners, from global mortgage insurer Radian. Launched April 2010.The Team
Hanson Design, a digital brand marketing and design firm with financial services expertise including American Express, JPMorganChase, ING Direct, and USAA.
“We now have an ideal interactive foundation with which we'll grow our company, determine future audience needs, and expand the resources that can make Radian's customers more successful.”
Rick Gillespie, SVP of Corporate Communications for Radian
Radian protects the American Dream for lenders and their borrowers by managing risk and opening doors for new generations of homeowners. Headquartered in Philadelphia, Radian connects lenders, homebuyers, investors and loan servicers using a suite of private mortgage insurance and related risk management products and services.The scope of Hanson's brand-web development work included:
- An extensive Needs Assessment and multiple discovery sessions with senior management and cross-functional operation teams.
- An investigative competitive audit and online survey that showed that the Mortgage Insurance category was not effective in creating competitive differentiation or clearly communicating value to their customers.
- An 80-page Project Summary & Strategic Plan that analyzed the market situation and needs, and detailed the strategic interactive roadmap.
- Development of a new brand mission, value proposition, messaging and identity, including brand logo, color palette and original photography.
- Needs Assessment and Market Audit
- Brand Refresh
- Brand Messaging
- Site Plan and Navigation
- Interface Design
- Site Optimize for Salesforce Integration