Hanson Re-Brands ZeroWater

To meet new sales projections at Wal-Mart
and Target, ZeroWater asked Hanson to help
reposition its brand and promote its water
purification products.

Along with developing the new ZeroWater brand identity and
tagline – “If it’s not all zeros – it’s not ZeroWater” and as a
cornerstone of ZeroWater’s new marketing campaign, Hanson
created the new ZeroWater e-commerce website.

Some of the highlights of the new website include:
• A shopper’s page featuring exclusive promotions that drive product trial purchases
• Educating the consumer by illustrating and explaining the benefits of ZeroWater’s patented filtration technology,
• Brand imagery that is consistent with and supports the retail
environment.
• Featured product and coupon offers that coincide
with current TV promotions and infomercials.