PORTFOLIO PRESS SERVICES COMPANY CAREERS CONTACT CLIENT ACCESS Brand Strategy Marketing Communications Retail Design Package Design MAB Paints Delacre Edge Finlandia Penn Maid RCA Sakonnet Ty-D-Bol Endust Interactive Design Ty-D-Bol Sara Lee called on Hanson Associates to apply the new Ty-D-Bol brand design to a variety of products. As creators of the new Ty-D-Bol brand, the Hanson team focused on extending the equities developed for the new brand to specific product offerings while clearly communicating the products’ key attributes and competitive advantages. The new brand look and package designs have resulted in increased market share and boosted sales within the big-box retail environment.