PORTFOLIO PRESS SERVICES COMPANY CAREERS CONTACT CLIENT ACCESS Brand Strategy Marketing Communications Retail Design Package Design MAB Paints Delacre Edge Finlandia Penn Maid RCA Sakonnet Ty-D-Bol Endust Interactive Design Ty-D-Bol Sara Lee asked Hanson Associates to redesign Ty-D-Bol for today’s consumers by capitalizing on Ty-D-Bol’s past brand equities. Key objectives were: - Revitalize an aging brand - Communicate Ty-D-Bol’s unique value proposition - Clearly distinguish Ty-D-Bol on the shelf - Capitalize on the brand’s past equities - Capitalize on the Ty-D-Bol Man’s past equities