PORTFOLIO PRESS SERVICES COMPANY CAREERS CONTACT CLIENT ACCESS Brand Strategy Marketing Communications Retail Design Package Design MAB Paints Delacre Edge Finlandia Penn Maid RCA Sakonnet Ty-D-Bol Endust Interactive Design Ty-D-Bol Sara Lee asked Hanson Associates to revitalize the Ty-D-Bol brand with a new positioning statement, new graphics and a more prominent use of the brand’s spokesman – The Ty-D-Bol Man. The first step in the process was the revitalization of the Ty-D-Bol Logo. The new logo retains the equity of the previous logo but makes a bolder statement with the addition of dimension and highlights to the Ty-D-Bol logo text. Other modifications included a “clean water” feel with the addition of wave graphics, a bold “Clean You Can See” tagline set in a distinguished orange, gradated stripe and the dramatic modernization and prominent positioning of a new, illustrated Ty-D-Bol Man.