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RCA
As a leader in innovative electronics that take the consumer to new dimensions in communication and entertainment capabilities, RCA sought a visual way to portray a new, exciting wireless modem system.
Hanson Associates, Inc. created packaging graphics that clearly portray the attributes of this uniquely designed product. Use of lifestyle photography and clear imagery played a key role in communicating the uses and attributes of this product to the consumer. Strong branding, along with an architectural and color coding system was an important criterion to tie the entire wireless family of products together. |
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