Hanson Associates, Inc.
Hanson Associates, Inc.
Brand Strategy
Marketing Communications
Retail Design
Package Design
MAB Paints
Delacre
Edge
Finlandia
Penn Maid
RCA
Sakonnet
Ty-D-Bol
Endust
Interactive Design
 
 
RCA

The Universal Remote category is teaming with choices and becomes overwhelming for the consumer. For its RCA line of universal remotes, Thomson Multimedia sought to create a graphic solution that would enable the consumer to quickly and easily target the right remote for their needs.

Hanson Associates, Inc. created packaging with strong brand recognition of a very familiar and trusted name in electronics, and through color coding and use of icons, enabled consumers to easily choose the best possible product for their home use.