Hanson Associates, Inc.
Hanson Associates, Inc.
Brand Strategy
Marketing Communications
Retail Design
Package Design
MAB Paints
Delacre
Edge
Finlandia
Penn Maid
RCA
Sakonnet
Ty-D-Bol
Endust
Interactive Design
 
 
RCA

Thomson Multimedia, one of the world’s largest producers/retailers of consumer electronics and home entertainment systems, produces a full line of communications tools under the RCA brand name.

The Challenge was to create a packaging solution to highlight the RCA line of wireless headphones in a unique and eye-catching way.

Hanson Associates, Inc. designed the blisterpacks to showcase the products, along with contemporary graphics depicting lifestyle and “Freedom from Wires” positioning.