PORTFOLIO PRESS SERVICES COMPANY CAREERS CONTACT CLIENT ACCESS Brand Strategy Marketing Communications BarSmarts GenerativeComponents Argosy University JPMorgan Nurture Smith Breeden Control Point Solutions KCBA Architects Retail Design Package Design Web Design NUTURE The Objective: Nurture, Inc., a biotech firm based in Devon, Pennsylvania, specializes in developing proprietary technologies for oat grains. Recently Nurture launched a revolutionary oat bran concentrate, OatVantage, with 54% beta-glucan. The Solution: Hanson began the process by recommending two separate brands: Nurture as the corporate brand for investors and the trade, and OatVantage as a high-profile consumer brand. The Hanson creative team developed two distinct marketing campaigns for both brands, including brochures, ads, multimedia presentations and tradeshow booths.