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MAACO
With more than 550 locations in North America, MAACO Enterprises is the world’s leader in auto body painting and repair. Management felt it was critical to change consumers’ perceptions of the MAACO franchise – from a discount auto painter to a comprehensive, state-of-the-art auto body and collision repair facility.
As the brand architects for MAACO’s previous successful makeover in 1995, Hanson Associates was once again called in to help reinvent the brand as “America’s Bodyshop.”
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