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JPMorgan
WEALTH MANAGEMENT
The Challenge: Provide a vast amount of information about the affluent investor to JPMorgan advisors in an easy-to-understand format that will facilitate selling effectively to this specialized audience.
The Solution: Taking advantage of the worldwide recognition of the JPMorgan brand, Hanson developed a convenient kit that houses a series of brochures dealing with every aspect of the Wealth Management Program. The brochures are filled with rich-looking art images and graphics appropriate to the subject and brand personality of JPMorgan. The text, charts and graphics contain specific insights gleaned from research that detail the program’s benefits and other crucial details. Specific insight materials are included to leave with each prospect.
With the program underway, feedback has been very positive |
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