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JPMorgan
The Objective: Leverage the equity in both the JPMorgan and Fleming names while forging a new distinct brand for the Asset Management group.
The Solution: Management turned to Hanson Associates, Inc. because of our proven record of resolving complex Situations and building cohesive brand strategies. Hanson worked with marketing management to develop a cohesive and consistent system that extends to literature, exhibits, presentations and hundreds of other media.
Retail Merchandising: To strengthen effectiveness of direct sales at retail locations, Hanson developed a comprehensive, yet easy to use, merchandising kit: JPMorgan Day In A Box. The kit includes: Poster w/stand, tablecloth, Stuffer Box, a Financial Review card, complimentary candy, a Tax Strategies sheet, a Tax-Aware brochure and Prospectus, an Asset Allocation brochure and a Mutual Funds brochure. |
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