Gary brings his extensive brand-building experience in developing strategic brand platforms and brand-focused creative to the Hanson team. He has developed several proprietary tools that help companies establish highly distinctive, differentiated brands, including: Insight Swap Meet(ings)™, Value Auctions™ and Brand Champion Camp™.

In addition to his role as creative director, brand coach and new product consultant, Gary directs Ideas-on-Call™ - an idea consultancy that provides thought strategies, strategic brainstorming and professional development training. Gary has worked with some of the most recognized brand marketers in the world, including: Procter & Gamble, Quaker, Absolut, NFL, Crayola, CVS Pharmacy and Novartis.

Gary’s work on the Bentley Systems account was instrumental in developing a sound brand positioning and targeted creative for the introduction of the GenerativeComponents brand.