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FINLANDIA
TASTING KIT
Finlandia Vodka Americas, Inc. and Brown-Forman Beverages Worldwide embarked on a program that would deliver a discerning message to the public – all vodkas are not created equal: the proof is in the taste.
Hanson Associates, Inc. developed a lightweight, compact case that contains materials for tasting programs at a moments notice. The kit includes a flip chart presentation, vodka tasting guide, palm cards, glass covers, pens, lapel pins, award certificates and placemats. Photo enlargements of the new bottle texture were applied to all items, creating a vivid and cohesive brand presentation. Beautiful photography and concise copy tell a compelling and convincing story to the participants.
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