PORTFOLIO PRESS SERVICES COMPANY CAREERS CONTACT CLIENT ACCESS Brand Strategy Marketing Communications Retail Design Package Design MAB Paints Delacre Edge Finlandia Penn Maid RCA Sakonnet Ty-D-Bol Endust Interactive Design FINLANDIA TASTING KIT Finlandia Vodka Americas, Inc. and Brown-Forman Beverages Worldwide embarked on a program that would deliver a discerning message to the public – all vodkas are not created equal: the proof is in the taste. Hanson Associates, Inc. developed a lightweight, compact case that contains materials for tasting programs at a moments notice. The kit includes a flip chart presentation, vodka tasting guide, palm cards, glass covers, pens, lapel pins, award certificates and placemats. Photo enlargements of the new bottle texture were applied to all items, creating a vivid and cohesive brand presentation. Beautiful photography and concise copy tell a compelling and convincing story to the participants.