PORTFOLIO PRESS SERVICES COMPANY CAREERS CONTACT CLIENT ACCESS Brand Strategy Marketing Communications Retail Design Package Design MAB Paints Delacre Edge Finlandia Penn Maid RCA Sakonnet Ty-D-Bol Endust Web Design ENDUST Sara Lee called upon the creative excellence of Hanson Associates to design the new Endust Duster package. As creators of the new Endust brand, the Hanson team focused on extending the ‘new’ brand identity while clearly communicating the Duster’s key attributes and competitive advantages. A VICTORIOUS LAUNCH Hanson Associates successfully created a strong visual depiction of the product in action, highlighted key benefits, communicated product usage, and differentiated the product from the competition while boosting shelf presence.