PORTFOLIO PRESS SERVICES COMPANY CAREERS CONTACT CLIENT ACCESS Brand Strategy Marketing Communications Retail Design Package Design MAB Paints Delacre Edge Finlandia Penn Maid RCA Sakonnet Ty-D-Bol Endust Interactive Design ENDUST Sara Lee asked Hanson Associates to redesign Endust for today’s on-the-go consumers – in need of a quick and easy multi-surface dust remover. Key Objectives: 1. Revitalize an aging brand 2. Communicate Endust’s unique value proposition 3. Clearly distinguish Endust on the shelf from traditional furniture polish A SUCCESSFUL EVOLUTION The new design successfully reinforces the “Cleans and Dusts Fast” brand positioning, strengthens the cleaning action benefit and boosts shelf impact with a new, fresh contemporary look while retaining the product’s brand equity.