PORTFOLIO PRESS SERVICES COMPANY CAREERS CONTACT CLIENT ACCESS Brand Strategy Marketing Communications Retail Design Package Design MAB Paints Delacre Edge Finlandia Penn Maid RCA Sakonnet Ty-D-Bol Endust Interactive Design DELACRE The Objective: United Biscuits North America's flagship brand, Delacre, is known for its upscale, elegant and excellent quality European biscuits made with fine Belgian chocolate. The Solution: Melodie is the first boxed assortment within the Delacre grocery business to be positioned as a gifting item. Hanson Associates, Inc. created a design to move Delacre out of the traditional cookie category toward a more gifting position, such as perfumes and confectioneries. The design is both simple and elegant in keeping with the upscale, European image of the brand. Since it will be sold year round, the design is appropriate for all informal gifting occasions.