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DELACRE
The Objective: Delacre's Belgian Chocolates and Biscuits is a new departure for UBNA's established cookies and biscuits business. Delacre's strong
heritage of Belgian chocolate makes the addition
of Belgian chocolate confections a natural fit within
the Delacre brand.
The Solution: Hanson Associates'
elegant
design of Belgian Chocolates and Biscuits reinforces
the quality and upscale image of this new product.
As a new offering in the established biscuits business,
it was imperative to clearly communicate to the consumer the fact that this assortment contains both chocolates and biscuits. This was achieved through design and photography, creating a unique “gift” box one would be proud to give. |
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