PORTFOLIO PRESS SERVICES COMPANY CAREERS CONTACT CLIENT ACCESS Brand Strategy Marketing Communications Retail Design Aamco Arroyo China Grill Cottman ING Direct Maaco Package Design Interactive Design COTTMAN The Objective: Cottman Transmission is the nation’s leading chain of transmission repair centers. With an aggressive expansion plan to open 70 new centers in one year, management called upon Hanson Associates, Inc. to revitalize the Cottman retail brand. The Solution: A top priority was to make customers feel comfortable and at ease - giving a sense of Cottman’s reliability, professionalism and excellent quality of work. Hanson began by redesigning a more contemporary and high-tech brand logo that clearly established a new and higher standard for the Cottman Transmission franchise. From the moment one sees the street signs, the Centers were designed to inform, inspire and give the customers a feeling of trust that Cottman can repair their transmission. To date Cottman Transmission has seen significant sales increases in older stores that have been updated - some as high as 35% a year over the previous year’s sales.