PORTFOLIO PRESS SERVICES COMPANY CAREERS CONTACT CLIENT ACCESS Brand Strategy Marketing Communications Retail Design Aamco Arroyo China Grill Cottman ING Direct Maaco Package Design Interactive Design CHINA GRILL The Objective: Well known in New York and Miami for its “world cuisine,” China Grill decided that their menus needed a new look. The goal was to enhance the dining experience while easily communicating the variety and eclectic blend of east/west cuisine. The Solution: After an extensive design exploratory, Hanson devised new unique menu shapes, which form half moons when closed, and when opened... you have the world in your hands. A stunning vertical wine menu was designed to accompany the half moon main course and dessert menus. Parchment paper, hues of copper, bronze and gold, imagery that echoes the architecture and textures of the restaurant’s interior, as well as excerpts from the ancient text of the Marco Polo story, all combine to give the customer a sense of the timelessness, sophistication and excellence that is China Grill.