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Hanson Creates an Integrated
Marketing Communications Program for Argosy University
As part of an integrated marketing communications strategy, Hanson produced a complete template system for Argosy University's collateral materials. Intended to deliver the new brand promise, stimulate inclusiveness and build brand connectivity, the compelling messaging, with engaging visuals, was used to help new and current students validate their Argosy investment.
A style library of imagery and graphic treatments was created to support "the arts of civilization" and the brand theme – "The Human Side of Success". |
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