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Hanson Rebrands Argosy University
Argosy University is a leading institution of higher learning founded upon the principle that relationship building is at the heart of both educational and professional success. Argosy University's four colleges offer graduate degrees on-line as well as at 18 campus locations across the US.
Hanson Associates was asked to revitalize Argosy's brand identity to reflect its new positioning - uniquely supportive learning environment and high-quality programs that focus on human relationship competencies.
Focusing on the new brand theme, "The Human Side of Success", the Argosy University shield unites the fundamentals of the institution. The laurel branch symbolizes academic and professional achievement; the flame, passion and personal development. The new design evokes a supportive learning environment where academic knowledge is enriched and enlarged by the acquisition of the interpersonal skills vital to success.
The imagery, design, color and typography developed by Hanson established the style for all of Argosy's advertising, promotional and marketing communications. |
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