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AAMCO
Automobiles are complex machines. In order to better educate the customer to the benefits of automobile maintenance and the complexity of repairs, Hanson developed a series of educational and promotional posters as part of the brand strategy.
The posters are complete with photographs of AAMCO technicians performing a variety of repairs and diagnostics. 3D graphics, illustrations, colors and call-outs are used to highlight the complex engineering hidden under the hood.
The posters reinforce the “car care expert” brand positioning while providing the customer with the confidence that skilled specialists are servicing
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