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AAMCO
As nationally recognized brand experts in the automotive industry, Hanson developed a more contemporary image while maintaining the familiar red, white and blue hexagon logo. Hanson also developed a consistent design system to be easily implemented in newly refurbished centers.
Based on AAMCO’s sustainable competitive advantage, Hanson distinguished AAMCO not only as transmission specialists but all-around car care experts. Hanson customized all interior as well as exterior designs and merchandising systems to reflect the new brand identity and familiarize customers with additional quality services.
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